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For key findings on this subject, please sign up to download more information.
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The New P1: How Consumers Drive Ratings in a PPM World
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"Heavy Deeps," "POL," and a fusion of new metrics will change your marketing and programming focus in the PPM world.
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This session provided critical insights on listening habits and where a
station's ratings success really come from.
Based on
first-time-ever research using over a years worth of
panelist-by-panelist data just completed by dmr, Arbitron, and the University of Wisconsin's AC. Nielsen Center for Marketing Research.
Presented by dmr's Tripp Eldredge.
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Marketing In A PPM World
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A panel of experts from Houston, Philadelphia and New York discussed how
the transition from "diaries" to "Portable People Meters" will affect
their marketing plans and strategies.
Moderated by Tripp Eldredge, President & COO dmr.
Panelists included Leo Baldwin of WRDW-FM/Philadelphia, Frank Lemmiti of CBS Radio's WWFS/New York and
Bill Tatar of Cox's KHPT/Houston.
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