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The New P1: How Consumers Drive Ratings in a PPM World


"Heavy Deeps," "POL," and a fusion of new metrics will change your marketing and programming focus in the PPM world.

This session provided critical insights on listening habits and where a station's ratings success really come from.

Based on first-time-ever research using over a years worth of panelist-by-panelist data just completed by dmr, Arbitron, and the University of Wisconsin's AC. Nielsen Center for Marketing Research.

Presented by dmr's Tripp Eldredge.

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Marketing In A PPM World


A panel of experts from Houston, Philadelphia and New York discussed how the transition from "diaries" to "Portable People Meters" will affect their marketing plans and strategies.

Moderated by Tripp Eldredge, President & COO dmr.

Panelists included Leo Baldwin of WRDW-FM/Philadelphia, Frank Lemmiti of CBS Radio's WWFS/New York and Bill Tatar of Cox's KHPT/Houston.

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