FOR IMMEDIATE RELEASE
DMR/INTERACTIVE ANNOUNCES STRATEGIC
SOCIAL MEDIA PARTNERSHIP WITH CURIOSITY ADVERTISING
Emphasis on Engaging Listeners and Forming Deeper Relationships
Will Strengthen Social Media Presence and Traditional Ratings Growth for Broadcasters
COVINGTON, KY – March 1, 2011 – DMR/Interactive, the leading strategic marketing firm in the broadcast industry, has announced a partnership with social media and consumer insight firm Curiosity Advertising, a privately held Cincinnati, OH based company with extensive social media success and thought leadership working with leading regional and international brands such as Mentos, EvenFlo and Cincinnati Bell.
Arbitron recently invited dmr and Curiosity Advertising to present at the Arbitron Client Conference. These presentations connected the need to drive listening by creating mindshare off the air with the opportunities social media presents to engage your audience.
According to Tripp Eldredge, President of DMR/Interactive, “We're supercharging our approach for stations with social media fueled by the proven expertise of Curiosity. Harnessing social media to drive ratings growth is a key opportunity for stations.”
Countless digital agencies are presenting broadcasters with social media programs that are simply a combination of tactics without any knowledge of the ratings process and how stations should utilize online and on-air opportunities in combination with traditional platforms still used by Arbitron such as phone and mail.
Matt Fischer, President and Chief Creative Officer at Curiosity Advertising shares this perspective, “A lot of great brands get into trouble when they hire a social media agency that doesn’t fully understand their business. That’s why we are so excited to partner with DMR/Interactive, who understands, better than any other marketer, the challenges and opportunities facing radio.”
DMR/Interactive has a longstanding practice of sharing with broadcasters the best marketing strategies from outside the industry. The partnership with Curiosity Advertising expands on this tradition. Eldredge continues, “Providing the broadcast industry with access to the social media expertise and thought leadership of Curiosity is a significant opportunity. When platforms like Facebook and Twitter not only create a vibrant interaction with the station’s brand, but also generate additional occasions of listening, it is truly transformative.”
DMR/Interactive and Curiosity have already received requests from several broadcast groups to review the opportunities available in their competitive situations and are currently in the process of creating recommendations for how to best leverage these opportunities within a strategic framework. For more information or to schedule a customized review, contact Tripp Eldredge at 859-957-1590 or tripp@dmrinteractive.com.
About DMR/Interactive
DMR/Interactive is the leading strategic marketing consultancy and service provider for the broadcast industry. For more than two decades, DMR/Interactive leads the industry in fully integrated marketing solutions that include precision-targeted, multi-contact personalized campaigns using digital, social, telephony, direct mail, e-mail and database marketing services. DMR/Interactive also provides data analytics and business intelligence services to clients. For more information, visit www.facebook.com/dmrinteractive.
About Curiosity Advertising
Curiosity Advertising is specially designed to help clients thrive in this fast-changing and dynamic digital world. Let's face it, it's a crazy world out there for marketers and brands these days. It takes experience, a new vision and the knowledge of how to slow it down to make sense of it all. For more information, go to www.curiosity360.com
MEDIA CONTACT:
Andrew Curran
acurran@dmrinteractive.com
859-957-1581
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